Today is a very big day for Apple fans. It is the day of Steve Jobs keynote presentation at MacWorld 2007. The keynote presentation is where all of the product announcements for the upcoming year are revealed. Apple is amazingly tight-lipped about what they are working on as far as new products go, so this is always a highly anticipated presentation.
It is funny to see the cultural impact that something like MacWorld has on the technology industry. Other tech companies want you to know what they are working on so that you become interested in their products (how many years have we been waiting on the next Windows version). Apple keeps their developments so secret that there is a powerful air of mystique that develops around them, driving people to become profoundly interested in something that doesn’t even exist. There are websites that are dedicated to passing on rumors about the products that may be coming out. In the final weeks leading up to Macworld, there is a flurry of activity on those sites.
So, from 9:00 a.m. to 11:00 a.m. p.s.t., I will be happily engaged in work near my computer so that I can monitor the sites that will be posting the updates. Later tonight I’ll watch the QuickTime video of the presentation that will be made available.
The reason I am so interested is not only because I’m a technology fanatic. I’ve found that Apple products provide an amazing set of tools for ministry. We have found ways to produce slide shows, record worship services, manage audio files of worship services in multiple file formats, publish web sites, share data, publish calendars, and so much more that we could never do with a Windows machine. My main interest now lies in taking this new technology and using it for my ministry.
As a side note: Some of my readers may be struggling with a computer problem or looking for a solution to a technology challenge. Send them my way. I don’t know everything, but my network of tech people should.